Double Tee & Dead Nation Pre$ents:
Snow Tha Product
w/ I$$A, Mightly, Nyce Lutchiano
Roseland Theater (Peter's Room)
All Ages, 8:30pm
Hip Hop has never seen anyone like Snow tha Product. Every rapper says they’re different, but Claudia Feliciano boasts a certifiably rare design. She may look like a model, but she raps like a marauder. Consider her the fast-rap progeny of Lauryn Hill, Eminem, and the Big Punisher—a versatile star ready to shatter the glass ceiling faced by Latina rappers.
Snow is the rare total package: she sings and writes catchy hooks like a Top 40 radio killer but raps in both English and Spanish with the ferocity of a microphone fiend. That’s why she accrued a massive cult before signing a deal with Atlantic Records. All it took was her viral video for “Holy Shit” to make jaws drop. The lyrics that kick started the song said it best: “could it be that a femcee goes this hard…[but looks] like me?” It could.
“There are two sides to me. I want to go hard with tracks like “Holy Shit,” but there are female subjects that I want to talk about too,” Snow says. “The only thing I’m not rapping about is sex. There are plenty of other rappers to do that.”
This is merely one of the impressive things about Snow. She’s refused to exploit her sexuality—instead relying strictly on rap skill and songwriting ability. Her intricate flow and complex wordplay wow fans of lyricism. Her relatable narratives and integrity inspire girls and women without coming off as condescending or preachy. Her YouTube smash, “Drunk Love” is self-deprecating and slightly sad, as Snow acknowledges relationship failings in the face of intense affection. She’s the heiress to a throne that had been abdicated since the heyday of Lauryn Hill.
“I want to show little girls that if you’re talented, focus on that,” Snow says. “I want people to respect me as a songwriter, artist and rapper. I want people to know the difference between someone who merely wants to get ahead and someone who respects themselves.”
Snow bucked the odds and built her base of “Product Pushas” away from the usual industry hubs of LA, New York, or Atlanta. Raised by two Mexican-born parents, she grew up in San Jose and San Diego and currently calls Texas home.
These surroundings led Snow to grind the old-fashioned way. She’s gained fans with every one of her half-dozen mixtapes and independent records. She’s sold mixtapes one by one on the streets of San Jose and San Diego. She’s paid for her own videos and promotional flyers, but has also worked with legends like Tech N9ne, Three Six Mafia’s DJ Paul, Lupe Fiasco, and Too Short. XXL hailed her as being “part of the new wave of female MCs who are turning heads.” Hip Hop DX predicted, “Snow is set to have a breakout 2013.”
Ultimately, Snow defies categorization. She’s more than a “femcee” or a “Latina rapper.” She’s politically minded and passionate, but resists being pigeonholed as a “conscious rapper.” She contains all the multitudes and contradictions that make any artist interesting. In a world where we’re surrounded by options, she’s the rare product that we’ve never seen.
“I’ve grown and matured as an artist. I’m Snow, not the Mexican rapper girl among the rest of the girls,” Snow says. “You don’t think of Adele as a female singer. You think of her as Adele. I have a message and a people to represent. I’m doing this for so much more than just me.”